Meet the team

Martin Peters Chief Executive

Martin has over 30 years’ experience in tourism and place marketing. On a national level, he is a former Chairman and Director of the British Association of Conference Destinations, he helped to establish the British Cities Marketing Board and chaired that organisation for a number of years.   

He was appointed as Vice-Chair of VisitEngland's Destination Management Forum in June 2011. He sat on the national ‘future funding for tourism’ think tank and was part of the national advisory group working with government to explore the introduction of Tourism Business Improvement Districts (TBIDs) into England.   

His particular skills base is developing strategic partnerships of operators and destinations to create a genuine ‘sum of the parts’ effect. He oversees five area tourism partnerships and leads on the highly successful Stay Play Explore short break campaign.   

He has a highly developed understanding of the dynamics and challenges of managing tourism in destinations and the DMO structure. He is a respected figure in the industry and was recognised in 1997 when he was made a Fellow of the Tourism Society.

Contact Martin:

Janine Williams Director of Marketing

Janine has 15 years’ experience in tourism and marketing and specialises in developing and delivering strategic marketing objectives for destinations. She also has particular experience in developing events in response to strategic opportunities and manages both the Loogabarooga and Edible Forest Festivals. 

Janine joined the company from the BBC where she worked in local radio. She holds several CIM qualifications and accreditations. Nationally Janine represents the destination on many forums and bodies. She works regularly with VisitEngland to advise on destination engagement with marketing activities.

Contact Janine:

Allison Gilliver Marketing Manager

Allison manages LPL's consumer-facing websites at and, as well as online ticket sales for festivals and events. 
Contact Allison:

Paul Owen Project Manager

Paul is managing the relationships with accommodation providers and visitor attraction partners in our Stay Play Explore short breaks.
Contact Paul: 0748 222 3885

Nimesha Gohil Tourism Executive

Nimesha manages LPL’s Stay Play Explore short breaks, e-communications with visitors, the website and handles customer and partner queries.
Contact Nimesha:

Graham Peers Tourism Executive

Graham is focused on tourism development and account management roles with the aim to increase the volume and value of visitors to the destinations he covers.
Contact Graham:

Sarah Richards Head of Finance

Sarah oversees all the financial operations for the company.
Contact Sarah:

Anne Bourne Tourism Executive

Anne co-ordinates tourism development plans by working closely with tourism businesses across destinations to increase the volume and value of visitors. 
Contact Anne:

Kathy Peters Finance Officer

Kathy is responsible for the day-to-day financial aspects of the company, preparing financial information, handling all invoicing and payments, and managing office and personnel issues.
Contact Kathy:

Ash Johal and Ewelina Wilenska are both students at Leicester College and are currently supporting our marketing team on the Tourism Awards, the Collaborate programme and Stay Play Explore.