Event planning & delivery

LPL continues to work with partner organisations to deliver a wide range of events and festivals, aimed at inspiring residents and attracting new visitors to the areas. 

Festival development and management



Loughborough has had a long association with children’s literature since the very first Ladybird book was produced by a jobbing printer called Wills & Hepworth in the town during the First World War. Ladybird books were printed at Angel Yard in Loughborough from 1915-1973. 


From this history sprung the concept of hosting an annual children’s illustrated literature festival in the town.  

 “In 2017, we had award-winning author of Charlie & Lola, Lauren Child appearing here for the first time. Lauren was deservedly appointed as Waterstones Children’s Laureate earlier this year and we could have only dreamed of attracting such a nationally-renowned artist when we were planning the Festival four years ago.”  

Cllr. Hilary Fryer, former Lead Member for Open Spaces and Leisure Services, at Charnwood Borough Council 


Edible Forest  

To showcase the food and drink offering from local suppliers in the Charnwood Forest, LPL teamed up with Charnwood Borough Council, The National Forest and Everards. plus local partners and venues in iconic settings to present a series of events for the Edible Forest Festival.  

Events during Edible Forest have included Tea in the Tower – a traditional, delicious tea, full of the finest local produce and served in the unique setting of the Old John Tower in the heart of Bradgate Park and a rare opportunity to experience one of Leicestershire’s top chefs cooking a gourmet banquet with leading local chef John Duffin.

"We're delighted that so many people loved the Edible Forest this year - it was a fantastic opportunity to showcase fabulous local produce and great venues."
Chris Traill, previous strategic director for neighbourhoods and community wellbeing at Charnwood Borough Council

Tourism Awards  

LPL has been running Tourism & Hospitality Awards since 2007. 


Winners of last year’s awards included local hotels, festivals and events, visitor attractions, restaurants, B&Bs, pubs, retailers, conference centres and self-catering accommodation.  

There was a record number of applications for this year’s awards, with 77 separate organisations shortlisted across the 21 categories including conference venues, visitor attractions, museums, cafes and restaurants, accommodation providers, festivals and events, and market towns. 

"I was shocked and honoured to receive the first-ever accolade of Tourism Superstar at last year's Leicestershire Tourism Awards in 2017. We've worked hard to develop our business to play a key role in the tourism offering for Melton Mowbray and this industry recognition, alongside other deserving Leicestershire organisations and events, shows how important these awards are for acknowledging the high standards of tourism and hospitality we have within Leicestershire."
Stephen Hallam,  Managing Director of Dickinson & Morris