Short break development

We’ve been running successful short break campaigns in Leicestershire and beyond for over ten years. Our Stay Play Explore campaign is one of the UK's favourite experience-based short holiday offers. 


We know how to bring offers together and promote this to the UK market to secure bookings and overnight stays. At our core is the belief that people want their ideal short break to focus on spending time together with partners, friends and family, to create some genuinely happy memories.

“More regions of the UK should take note of what Leicestershire Promotions, the area’s tourism body, have devised to encourage families to visit and enjoy what the county has to offer.”

Richard Webber from 


After talking to local accommodation providers about maximising occupancy at non-peak periods and to focus on the destination’s family offer, LPL devised and launched the Stay Play Explore short breaks back in 2005. 

Since then, Stay Play Explore has become one of the most popular family breaks in the UK and has generated over 200,000 bednights for the local visitor economy.

The model is based on a choice of three from 10 family-friendly visitor attractions, plus high quality overnight accommodation, all from just £149 for a family of four.


“Being away for a short break with all of the members of the family was a real highlight. Great hotel, great attractions, great fun. Well done, Stay Play Explore!  

“We think that the promotion of Stay Play Explore is great and other counties should follow suit.”

Chris, father of the Howard family, Stay Play Explore visitors 


The proven Stay Play Explore model was extended with the launch of Stay Play Explore Stratford and Warwickshire in 2017 and Yorkshire in 2018. The Warwickshire family short break includes major visitor attractions in Stratford and Warwick including Warwick Castle, Shakespeare’s Birthplace, the Royal Shakespeare Company and the British Motor Museum and the Yorkshire short break includes partners that include The Wonderful World of James Herriot, Ripon Museums and Castle Howard Gardens.

“Shakespeare’s England is delighted to have the opportunity to work with LPL to extend the successful Stay Play Explore programme to Warwickshire.”

Helen Peters, Chief Executive of Shakespeare’s England